Metrics glossary
Every metric that appears in analytics, single session data, and replay detail is defined here. When numbers do not line up, start on this page.
Metrics fall into four groups: transaction, traffic, product interaction, and in-room interaction.
Transaction
Section titled “Transaction”| Metric | Definition |
|---|---|
| Attributed sales | Total revenue a broadcast produced within the attribution window, direct and assisted |
| Direct-attributed sales | Revenue from products the broadcast showed, in-stream and post-stream combined |
| In-stream sales | The part of direct attribution where the viewer bought while still in the player |
| Post-stream sales | The part of direct attribution where the viewer bought after leaving the player |
| Assisted sales | Revenue where the broadcast led the way but the viewer bought something else |
| Attributed live sales | The live share of attributed sales, on the overview tab |
| Attributed replay sales | The replay share of attributed sales, on the overview tab |
| Average attributed sales per session | Attributed sales ÷ active sessions |
| Orders | Total orders a broadcast produced within the attribution window |
| AOV | Average order value = attributed sales ÷ orders |
| Paying viewers | Deduplicated viewers who watched and paid within the attribution window |
| Conversion rate | Paying viewers ÷ viewers |
| CTOR | Orders ÷ product clicks |
Traffic
Section titled “Traffic”| Metric | Definition |
|---|---|
| Impressions | How often the broadcast appeared on your shopping page |
| Visitors | Deduplicated visitors to the broadcast |
| Views | Total times the broadcast was viewed |
| Viewers | Deduplicated viewers of the broadcast |
| Active sessions | Broadcasts in the period that drew at least one viewer |
| Active replays | Replays in the period that drew at least one viewer |
| Average concurrent viewers | Average concurrent viewers during the broadcast |
| Peak concurrent viewers | Highest concurrent viewers |
| Average watch time | Watch time per viewer |
| Total viewing time | Total watch time across all viewers |
| Entry rate | Views ÷ impressions |
Product interaction
Section titled “Product interaction”| Metric | Definition |
|---|---|
| Product impressions | Total product impressions the broadcast produced |
| Product clicks | Total product clicks the broadcast produced |
| CTR | Product clicks ÷ product impressions |
In-room interaction
Section titled “In-room interaction”| Metric | Definition |
|---|---|
| Comments | Total comments in the room |
| Likes | Total likes in the room |
| Shares | Total shares in the room |
| Comment rate | Comments ÷ views |
| Like rate | Likes ÷ views |
| Share rate | Shares ÷ views |
Replays use the same definitions
Section titled “Replays use the same definitions”Replays run on the same metrics with the subject swapped from broadcast to replay. So Views becomes total times the replay was viewed, and Paying viewers becomes those who watched the replay and paid.
The revenue split renames with it. In-stream sales and Post-stream sales become In-replay sales and Post-replay sales.
The same idea, three names
Section titled “The same idea, three names”Direct and assisted attribution appear in three places, worded differently each time. All three mean the same split:
| Where | Direct | Assisted |
|---|---|---|
| Metric cards | Direct-attributed sales | Assisted sales |
| Attribution donut | Direct attribution | Indirect attribution |
| Orders table | In-stream, Post-stream, In-replay, Post-replay | Live assisted, Replay assisted |
Pairs that get confused
Section titled “Pairs that get confused”- Views vs Viewers — views count occasions, so one person watching twice counts twice. Viewers are deduplicated people.
- Visitors vs Viewers — visitors are deduplicated people who opened the page. Viewers are deduplicated people who watched. A visitor may never watch.
- Conversion rate vs CTOR — conversion rate divides by viewers, telling you how many of the people who watched went on to buy. CTOR divides by product clicks, telling you how many of the people who clicked a product ordered. The first measures the session, the second measures the product.
- In-stream vs post-stream — both are direct attribution. The only difference is whether the viewer was still in the player when they bought.
- Direct vs assisted — whether they bought something the broadcast showed. See Attribution rules.