Attribution rules
Whether an order counts as coming from a broadcast is decided by the attribution rules. Read this page before you read any revenue number.
Direct and indirect attribution
Section titled “Direct and indirect attribution”The split is whether they bought something the broadcast showed:
- Direct attribution — the viewer bought a product from the broadcast.
- Indirect attribution — the broadcast brought them in, but they bought something else.
Indirect attribution covers the common case: a viewer arrives because of your broadcast, browses, and buys something you never showed. That sale came from the broadcast too, so it counts towards contributed revenue.
Contributed revenue = direct + indirect.
Inside and outside the broadcast
Section titled “Inside and outside the broadcast”Direct attribution splits once more, by whether they were still in the player when they bought:
- Inside revenue — ordered from within the live room.
- Outside revenue — left the room and completed the purchase elsewhere in your store.
This split applies to direct attribution only. Indirect attribution does not divide further.
Replays use the same rules
Section titled “Replays use the same rules”Replay attribution mirrors live exactly: direct attribution, split into inside and outside, plus indirect. Metric names swap live for replay.
The attribution window
Section titled “The attribution window”The window decides how far forward orders count. A viewer who returns three days after a broadcast and orders counts towards it under a 7-day window, but not under a 24-hour one.
The choices are 24 hours, 3 days, 7 days, 14 days, and 30 days. The default is 7 days.
Switch it under Attribution window at the top of the analytics page. Your choice sticks, so the next visit keeps the same window.